Post by account_disabled on Jan 8, 2024 5:13:08 GMT
To this end, you can think of your 'story arc' – the beginning, middle, and end. Not only for each piece of content but also in connection with your long-term goals and unique offering or USP. Let's look at a great example, the beauty brand Dove. Originally launched as a soap brand, the company has put storytelling at the heart of its marketing campaigns to focus on empowering women through a message of self-esteem and self-acceptance. Dove's #
Detox YourFeed campaign aimed to demonstrate the harm of toxic beauty advice. Its use of social Phone Number media helped get the message out as people shared using the hashtag. #DetoxYourFeed Dove campaign #DetoxYourFeed Dove campaign 2) Show, Don’t Tell When it comes to any kind of advertising, whether it’s social media-based or not, it’s better if you show your story rather than tell it. But, what does this mean? In the realm of social media, this might be as simple as creating a compelling video, or infographic, or using a stunning visual in combination with
Marketing Written by Ekaterina Walter The digital space is exciting. It allows you to reach consumers at scale. It brings you closer to your customers on the channel of their choice. It allows you to personalize your message and your service. It gives you the ability to tell your stories in fun formats and in new ways. And it's becoming even more exciting as artificial intelligence comes into its own to offer new ways to automate activities and personalize content. This rapidly advancing technology can be leveraged by marketers across sectors to drive campaign performance and boost revenue (more on this later...) Many executives are shifting their focus – and budgets – from traditional to digital marketing. For all these reasons (and many more), this space now draws the attention of professionals across many areas of interest: marketing, research, paid media, branding, customer care, sales, recruiting, etc.
Detox YourFeed campaign aimed to demonstrate the harm of toxic beauty advice. Its use of social Phone Number media helped get the message out as people shared using the hashtag. #DetoxYourFeed Dove campaign #DetoxYourFeed Dove campaign 2) Show, Don’t Tell When it comes to any kind of advertising, whether it’s social media-based or not, it’s better if you show your story rather than tell it. But, what does this mean? In the realm of social media, this might be as simple as creating a compelling video, or infographic, or using a stunning visual in combination with
Marketing Written by Ekaterina Walter The digital space is exciting. It allows you to reach consumers at scale. It brings you closer to your customers on the channel of their choice. It allows you to personalize your message and your service. It gives you the ability to tell your stories in fun formats and in new ways. And it's becoming even more exciting as artificial intelligence comes into its own to offer new ways to automate activities and personalize content. This rapidly advancing technology can be leveraged by marketers across sectors to drive campaign performance and boost revenue (more on this later...) Many executives are shifting their focus – and budgets – from traditional to digital marketing. For all these reasons (and many more), this space now draws the attention of professionals across many areas of interest: marketing, research, paid media, branding, customer care, sales, recruiting, etc.