Post by account_disabled on Mar 13, 2024 6:05:03 GMT
Conversations Before Actioning an Urgent Werent Short Listed. Respectable and Responsive Image Source kr.comphotosmafleen It Sounds Obvious That You Have to Be Both Respectable and Responsive to Potential and Current Clients. However What You as an Agency See as Being respectable May Not Be Necessarily What They Feel the Definition of the Word May Be. Respectable Also Implies Respecting Your Clients Intelligence. One of the Key Primary Things I Teach to Agencies is That They Should Research Their Potential Clients Carefully. By Making Your Pitch Too Simplistic May Offend Their Intelligence and Could Cost You. Take for Example a Uk Seo Agency That Was Pitching to a Business I Was Consulting a Few.
Years Ago. The Pitch Was About Seo and How They Would Help the Business Grow Its Seo. Before Hand They Had a List of All the Attendees Which Included My Name and the Name of the Head of Ecommerce Who Would at Least Have a Trust Review Rudimentary Knowledge of Seo. Now if You Are Pitching to Me You Should Know That I Know a Bit About Seo if Only You Bothered to Google My Name Yet in the Pitch the Starting Slide Was an Animated Slide Which Was a Web With Spiders Running Up and Down It Explaining to Us What a Search Engine Bot Was and How It Crawls the Web Apart From the Fact That the Animation Was Poor a Gif of a.
Spider Running Up and Down the Web They Actually Assumed That a Multi Million Pound Business That They Were Pitching to Need to See What a Web Spider is in a Picth Presentation Be Spoken to as if They Were Total Amateurs In Addition as I Was in the Audience I Found This Actually Quite Insulting the Fact That They Hired Me to Be in the Room Meant That They Were Serious About a Decent Seo Strategy. The Head of Ecommerce Had the Same Horrified Response as I Had Did the Agency Think We Were Complete Idiots Needless to Say They Lost the Pitch in the First Round. Intelligence Image Source Httpwww.flickr.comphotosmukumbura.
Years Ago. The Pitch Was About Seo and How They Would Help the Business Grow Its Seo. Before Hand They Had a List of All the Attendees Which Included My Name and the Name of the Head of Ecommerce Who Would at Least Have a Trust Review Rudimentary Knowledge of Seo. Now if You Are Pitching to Me You Should Know That I Know a Bit About Seo if Only You Bothered to Google My Name Yet in the Pitch the Starting Slide Was an Animated Slide Which Was a Web With Spiders Running Up and Down It Explaining to Us What a Search Engine Bot Was and How It Crawls the Web Apart From the Fact That the Animation Was Poor a Gif of a.
Spider Running Up and Down the Web They Actually Assumed That a Multi Million Pound Business That They Were Pitching to Need to See What a Web Spider is in a Picth Presentation Be Spoken to as if They Were Total Amateurs In Addition as I Was in the Audience I Found This Actually Quite Insulting the Fact That They Hired Me to Be in the Room Meant That They Were Serious About a Decent Seo Strategy. The Head of Ecommerce Had the Same Horrified Response as I Had Did the Agency Think We Were Complete Idiots Needless to Say They Lost the Pitch in the First Round. Intelligence Image Source Httpwww.flickr.comphotosmukumbura.