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Post by rr on Oct 21, 2023 11:18:41 GMT
A study of Russian companies shows that basic voice services (numbers, virtualization, online video conferencing) remain the most important. They replace expensive and inflexible fixed solutions, while remaining reliable and familiar to customers as a means of communication. However, basic service is more than a replacement for a phone line. They are getting more and more advanced. For example to assess the emotional aspects of conversations and identify moible number data conflicting situations in customer-employee conversations. Interestingly, as the company grows, the set of communication services changes. At the start of a business or in a new direction, virtual and numbers provide essential opportunities to communicate with customers and organize sales. In the next phase, more complex services will be connected to deal with daily processes, increasing the level of automation and customer service. Customers expect to communicate with businesses via their preferred channel—voice, email, online marketplace, text message or social media. As a result, more and more organizations will move to omnichannel over the next decade, analysts predict. Additionally, the payoff for such communications is much higher. Average customer engagement rates for marketing campaigns across three or more channels are similar. Engagement is only achieved if the campaign is implemented through one channel.
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